Send Wallet Passes from Form Responses

Looking to automate wallet pass distribution straight from your Google Form? With the power of Zapier and AddToWallet, you can generate personalized passes and deliver them to users via email—without writing a single line of code. In this quick guide, we’ll walk you through setting up a Zap that connects Google Forms, AddToWallet, and Gmail to streamline your entire workflow.

Step 1: Set Up Google Form Trigger in Zapier

  1. Head over to the Zapier Playground.
  2. Click “Create Zap” and choose Google Forms as the trigger app.
  3. In the Trigger Event, select “New Form Response”.
  4. Click Continue, then connect your Google account if needed.
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Step 2: Fetch a Sample Record from Your Google Form

  1. From the dropdown, select the Google Form you want to track.
  2. Click “Find new records” to fetch a records.
  3. select one of the records and click on “continue with selected record”
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Step 3: Connect AddToWallet and Configure Your Pass

  1. In the Action step, search for AddToWallet and select it.
  2. Choose the “Pass” action.
  3. Connect your AddToWallet account by pasting your API key.
  4. In the dropdown, select the Pass ID that you want to use as a template.
  5. Click “Test Step” to load the fields from your selected pass.


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Step 4: Create a Wallet Pass with Mapped Fields

  1. Add another AddToWallet step to your Zap.
  2. This time, select the “Create Wallet Pass” action.
  3. Connect your AddToWallet account (or reuse the connection if already linked).
  4. In the configuration screen, map fields from your Google Form response and your selected template.
  • For example, you can map the form response to the pass header.
  • Fields like hex background color, text fields, or QR codes can be customized using values from your form or template.


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Step 5: Send the Wallet Pass via Gmail

  1. Add a new Gmail step to your Zap.
  2. Select the “Send Email” action.
  3. Connect your Gmail account if you haven’t already.
  4. In the “To” field, map the recipient’s email address from the Google Form response.
  5. In the Email Body, embed the pass link from the “Create Wallet Pass” step.
  6. (You’ll find this under the field labeled pass_url)
  7. Fill in other fields like Subject, From Name, etc., as needed.
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Why Use AddToWallet.co?

AddToWallet.co simplifies the process of integrating wallet passes with traditional media. Here’s why it’s the preferred choice for marketers:

  1. Seamless Integration: Wallet passes are compatible with both Google Wallet and Apple Wallet, ensuring accessibility for all users.
  2. Actionable Analytics: Monitor the performance of your passes with real-time insights, helping you measure engagement and optimize campaigns.
  3. Effortless Management: Manage multiple passes with ease using features like bulk editing and data export.
  4. User-Centric Design: The platform is designed for ease of use, making it accessible to anyone, regardless of technical expertise.


And that’s it! With just a few simple steps, you’ve built a fully automated system that turns form responses into customized wallet passes and sends them out via email. Whether you’re running events, issuing loyalty cards, or creating digital IDs, this Zapier workflow saves time and ensures a seamless user experience.

Looking to expand? You can always add filters, delays, or conditional logic to make your automation even smarter.

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